A NOTE FROM MAX
Alberto Giacometti working in his Paris studio, photograph by Ernst Scheidegger
The newest models are scary good.
You can duplicate a complex application in a few hours. Creative domains we thought were “safe,” like motion graphics, video editing, and 3D modeling, are now within reach of AI. (We built the launch video for Adapter × SpaceX Super Intelligence entirely in Opus 5.5 — no After Effects required.)
A common refrain you hear is that now that execution is “easy,” taste is the differentiator.
But how do you develop taste? Not by pontificating or moodboarding.
It’s by doing the work. Having your hands in the clay, learning what you like and don’t, what’s possible and what’s not. Execution is where your kernel of an idea has the chance to blossom or die.
Execution is also where ideas themselves come from. Your starting idea is never where you end up; doing the work generates new ideas that strengthen it or take it in a wholly new direction.
It’s the same as it ever was: you still need a great idea coupled with tenacious execution.
So, what’s changing?
The floor is rising every day. Everyone can slopcannon impressive-looking things. But producing something distinctive (and that makes sense!) takes good judgment along with the perseverance to make it great.
Small, elite creative teams that run AI-native will outperform. More of their time can go into developing the idea, trying things, and pushing the work further.
That’s what we’re building at Conspiracy.
Stay sneaky, stay cheeky,
Max
NEW WORK
Adapter × SpaceX Super Intelligence
We worked with the Adapter team to produce the launch of their partnership with SpaceX Super Intelligence, from the concept and script to motion and comms. See the full launch thread on X. The big idea: Grok understands the universe and Adapter helps it understand yours.
Conspiracy’s formal launch
In case you missed it, we launched Conspiracy last month. Video + post on X.
BRAND STRATEGY BREAKDOWNS
Are Cartier watches overhyped?
How do they get away with charging $10k for a quartz watch?
Why did McLaren rebrand?
Hint: because they want to be more like Ferrari (lifestyle > performance)
Catch these and future videos on Instagram.
CLIENT NEWS
Aldaron, an AI transformation PE firm, launched publicly with its first fund totaling $885M (WSJ). The firm also announced a majority investment in Oak Point Partners, a leading institutional purchaser of remnant assets.
Tipalti launched Tipalti Treasury, built on Statement, bringing cash visibility and forecasting into its AI-enabled financial suite for the mid-market.
Serotonin Legal, a boutique law firm for startups and VCs, had its busiest quarter yet and is hiring lawyers. More from Teddy.
ABOUT
Conspiracy is a creative agency for technology founders and investment firms based in New York City. We build stories that win, and bring them to life through brand strategy, identity, websites, fundraising materials, content, and more.
Know someone we should meet?
If a founder or investor in your orbit is thinking about rebranding, building a new website, or sharpening their story, send them our way.
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